Concepts
Smart Concepts Designed for Independent Growth
DER KREIS United Kingdom develops powerful concepts that help independent kitchen and bathroom showrooms grow, attract customers and compete more effectively. Our concepts combine purchasing power, consumer lead generation and brand positioning into one integrated system. This ensures that members not only benefit commercially, but also increase visibility and strengthen their local presence. Each concept is specifically designed for the UK market and tailored to the needs of independent, design-led showrooms.
Kitchen Bathroom Buying Group (KBBG)
The Kitchen Bathroom Buying Group (KBBG) is DER KREIS’s UK-focused buying group, created specifically for independent showrooms with physical studios. KBBG members benefit from:
- Collective purchasing power and exclusive conditions
- Access to premium suppliers and product ranges
- Marketing and lead generation support
- Business development tools and strategic guidance
At the same time, members retain full control over their brand, identity and business operations. This unique balance allows independent retailers to grow without losing what makes them distinctive.
Our Concept Platforms
mykitchenspecialist.co.uk
A design-led platform that connects homeowners with independent kitchen specialists. Consumers can explore kitchen styles such as shaker, contemporary, minimalist and handleless designs, gather inspiration and find trusted local showrooms. For members, this platform delivers qualified leads from customers actively planning kitchen renovations.
mybathroomspecialist.com
A dedicated platform focused on bathroom design, trends and product discovery. It connects consumers with independent bathroom specialists and provides inspiration for complete bathroom projects. Members benefit from increased visibility and direct enquiries from motivated customers.
Built for the Independent Specialist Market
Our concepts are specifically developed for independent kitchen and bathroom retailers, not mass-market chains.
They combine the strengths of leading buying groups with a clear focus on design, quality and customer experience. This makes DER KREIS concepts highly relevant for showrooms that want to position themselves at the premium end of the market.
By integrating purchasing, marketing and lead generation, we create a complete system that supports long-term growth.
What is KBBG?
KBBG is the UK-based buying group by DER KREIS, designed for independent kitchen and bathroom showrooms.
How do the consumer platforms work?
Our consumer platforms are designed to inspire, inform and connect. Homeowners can explore the latest trends, discover practical tips, and gain expert advice to shape their renovation plans. At the same time, the platforms connect them with trusted local specialists, creating meaningful opportunities for retailers to engage with well-informed and motivated customers.
Do I need to rebrand my showroom?
No. You keep your own brand and identity while benefiting from the group’s concepts and tools.
What support do I receive when implementing a DER KREIS concept?
When you implement a DER KREIS concept, you benefit from end-to-end support. This includes access to preferred suppliers, tailored marketing materials, showroom guidance, and ongoing commercial advice. Our team works closely with you to ensure the concept is successfully integrated into your business and delivers measurable results.
For Independent Showrooms
Our concepts help you attract the right customers, increase your visibility and convert more projects. With strong branding, lead generation platforms and commercial support, you gain a clear competitive advantage in your local market.
For Industry Partners & Suppliers
Through our concepts, suppliers gain access to a network of engaged, design-focused independent retailers and a direct connection to consumers. This creates new opportunities for brand exposure, collaboration and growth within the UK market.
Turn Concepts into Growth
Join DER KREIS and benefit from proven concepts that help you attract customers, generate leads and grow your business.
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Contact details
DER KREIS UK LLP
Threefield House, Threefield Lane
Southampton, Hampshire, SO14 3LP
Join DER KREIS and benefit from proven concepts that help you attract customers, generate leads and grow your business.
Contact details
DER KREIS UK LLP
Threefield House, Threefield Lane
Southampton, Hampshire, SO14 3LP